I’ve had book trailers on my mind of late. Given that, I’ve been thinking of how emblematic (or not) they can be, of the work being promoted.
I was recently drawn in by the fantastically slick film trailer for “Tinker Tailor Soldier Spy”:
I seriously love this piece at so many levels. The editing, the saturation–and most particularly the way in which the music and the images/text pulse together, such that the music is closely integrated with the visuals and adds the sense of an implacable, sinister escalation of tension and danger. Wonderfully done (so good that it will no doubt be cliche within a year or two).
It actually got us out of our comfortable, on-demand film-viewing chairs and into the movie theatre–a not inconsiderable feat (esp. considering that you can’t pause films in the theatre, the popcorn is absurdly pricey, and we always seem to get stuck in front of a pair of Whispering Demons who are under some mysterious obligation to provide a running commentary during the film).
But out we went–and discovered that the actual film is rather different to what the trailer implied. Continue reading
